Easier Audience Targeting with TargetSmart Media Buying
More exciting partnership news: We’re expanding our TargetSmart offerings by integrating with the TargetSmart Media Buying Platform.
Through a simple workflow, CTA partners will be able to send targeting lists directly to the TargetSmart Media Buying platform using the data they have available directly in their PAD project.
You can now send lists directly native in platform, without the need to switch between systems or UIs. Just submit a matching job via CTA’s SmartMatch Workflow and then send returned results straight to the Media Buying Platform to target those audiences/lists.
Stay tuned for this new launch in Q4!