Partner Spotlight: Supermajority Membership Report

Last year, CTA partnered with Supermajority to help produce a holistic view of their Members — one of Supermajority’s most important metrics. Supermajority runs modern-day voter-, donor-, and volunteer-engagement programs, conducting outreach and organizing across many platforms, online and offline. Their challenge was that none of their data talked to each other (or at least not very well).

Their Deputy Director of Digital Experience, Tessa, had to regularly spend hours pulling lists out of some platforms and uploading them into others, trying to get closer to one unified view of member activity. All this time moving and merging data made it difficult to find time to actually analyze the membership data and glean insights on program performance.

CTA and Supermajority sought to solve this, collaborating to gather input organization-wide to assemble the full list of tools and data sources. Together, we identified the priority sources, behaviors, and metrics to define what makes an individual a Supermajority Member.

After a few months of challenging data engineering and a great deal of partnership between the Supermajority and CTA teams, we are very proud to have helped produce a comprehensive Membership Report that shows all individuals taking action across any or all of Supermajority’s streams of work.

Sound like something your organization needs? Send us a note at help@techallies.org to chat!