*New* Clarity Campaign Labs - Model Samples

We are thrilled to announce our new partnership with Clarity Campaign Labs to offer PAD users data samples of their extensive national model suite. This collection gives users the opportunity to explore Clarity’s data models and build sample queries or reporting. These samples can also serve as a valuable training resource to teach your team how to work with models and scores.

Each score contains a 10% random sample of Clarity's national models and comes with supporting documentation. To make these models easy to use, the scores are keyed on TargetSmart’s VoterBase ID to help identify the person corresponding to each one. The list of currently available samples includes:

  • 2022 General Election Turnout

  • 2024 General Election Turnout

  • Biden Approval

  • Choice

  • Climate Change Priority

  • College

  • Gun Owner

  • Likely Retiree

  • Low TV Usage

  • Partisanship

  • Religious Services Attendance

To learn more about the Clarity Model Samples and how to access them, check out our help article here. And if you have other data samples you’d like to see (or if you’re a vendor who would like to offer something to CTA partners), email us at info@techallies.org!

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